Moreover, JOMOO also pays great attention to the materials and design, interacting with users through the use of light, sound, temperature, scent, and tactile sensors. From the smallest details to the overall design, every element is purposefully arranged to evoke emotions and create an immersive experience for the bathroom space of customers.
Currently, with the overwhelming variety of bathroom products on the market, finding a reputable brand for smart bathrooms is not an easy task for homeowners. Understanding this challenge, JOMOO is committed to creating designs that focus on intelligence and sustainability, catering to the needs of all customers, including the most discerning individuals.
With the launch of its first Flagship Store in Vietnam, JOMOO has brought meticulously crafted products that feature harmonious and elegant beauty, smooth surfaces, and ergonomic designs, ensuring moments of comfort and relaxation. Moreover, JOMOO's exclusive smart technology is its strength and differentiation, enhancing the practical value for customers.
At the launch event, Mr. Bin Zhang, Vice President in charge of the JOMOO Group's brand, shared specific details about the "internationalization" strategy and the "smart bathroom" product generation that JOMOO is pursuing.
With business operations in over 120 markets, more than 10,000 premium showrooms, and 15 intelligent manufacturing plants, JOMOO has surely come a long way before reaching Vietnam. So, what experiences from its internationalization strategy have helped the group believe it can successfully conquer the Vietnamese market?
For over thirty years, JOMOO has focused on the sanitary ware industry, becoming a leading brand in China. JOMOO products are now available in over 120 countries and regions around the world. The company's product lines are trusted and used in iconic locations such as the 8-star Emirates Palace Hotel in Abu Dhabi, the Burj Al Arab Hotel, Angkor Wat in Cambodia, the Forbidden City, the Great Wall of China, and other global landmarks. Our future goal is to become an international brand, positioning ourselves as the world's leading smart bathroom provider, based on market needs, with the customer at the center and continuous technological innovation.
For the internationalization strategy to be accepted and successful, first, the product must meet the needs of users in different countries. Secondly, JOMOO positions itself as a "high-tech bathroom brand," always committed to innovation. From this vision, JOMOO invests over 10% of its annual revenue into research and development (R&D) and user experience. As a result, by 2024, JOMOO owns 16 R&D centers worldwide, 15 premium smart manufacturing plants, and over 5,000 R&D professionals and staff.
After successfully entering international markets, we have plans to expand and delve deeper into other countries, especially in Southeast Asia, with Vietnam as a representative of an emerging and dynamic market. To prepare for this journey, we will strengthen our resources in channels, products, organization, marketing, and services, and continue to expand. The opening of JOMOO's flagship store in Hanoi marks a new starting point, from which we will provide Vietnamese users with new choices of cost-effective, technology-driven bathroom products, improve bathroom spaces, and inspire contemporary aesthetic thinking.
How do you define the new generation of "smart bathrooms" that JOMOO is aiming for?
Our research and development efforts have always focused on building and heading towards smart bathroom spaces. As the quality of life continues to rise and modern technology and techniques become more prominent, customers are given more options for their living spaces.
Imagine a digital future with smart bathrooms. For instance, you could lift the toilet lid without touching it, turn on the shower before entering the bathroom, or monitor the air quality in the bathroom at any time. JOMOO has, is, and will continue to work towards changing bathroom spaces and providing maximum convenience for users in the future. One of the directions for our upcoming products will allow users to track their health metrics.
Unlike the old perceptions of a traditional bathroom, which was simply a place for bathing with many limitations, today's modern bathroom must satisfy the elements of being a multifunctional and vibrant space. It should allow users to fully enjoy their relaxation time while being modern and clean. Therefore, JOMOO is committed to integrating digital technology and sensor technology to create green, healthy, eco-friendly, and comfortable bathroom spaces. Ultimately, the bathroom should always be the best choice for relaxation, both physically and mentally.
With the goal of enhancing the quality of life, JOMOO brings the best products while delivering true living value to every Vietnamese family. The launch of the Flagship Store in Vietnam marks a significant milestone in JOMOO’s international expansion journey. This event opens new opportunities for the brand to conquer the Vietnamese and Southeast Asian markets, meeting the growing demand for smart bathroom products.
JOMOO is not just a business; it aims to become a symbol of deep understanding, constantly striving to improve the lives of Vietnamese people—not only in fundamental aspects but also in spiritual values. This is also the vision shared by Mr. Henry Zou, CEO of JOMOO Vietnam.
Why did JOMOO choose Vietnam as its next destination?
Vietnam has always been a unique and highly potential market. With a population of over 100 million and a rapidly growing market economy, any brand would want to tap into this customer base. Many international companies have already entered Vietnam to explore opportunities, and JOMOO is no exception.
When laying the foundation for the first Flagship Store at Starlake Urban Area, Xuan Tao Ward, Bac Tu Liem, Hanoi, we were highly confident in our brand scale, technological advantages, and market potential. Prior to this, JOMOO products had already been present in over 120 countries, with more than 10,000 high-end showrooms and over 300,000 stores worldwide. In 2024, JOMOO’s brand value reached $21.94 billion, making it one of the "Top 500 Leading Brands in Asia" and the number one bathroom brand in China for 14 consecutive years. With all these strengths and resources, we decided to embark on a new journey in this dynamic and youthful market.
What features make JOMOO products suitable for Vietnamese consumers' needs and preferences?
JOMOO products are designed with smart solutions in mind, including smart toilets, smart faucets, smart shower systems, and even smart cabinets and bathrooms. Positioned as a leading global smart bathroom brand, JOMOO serves as an inspiration for the future homes of Vietnam—where technology and convenience blend seamlessly to create the perfect living space.
In particular, JOMOO offers a comprehensive solution for modern bathrooms, providing everything from sanitary ware to the smallest accessories. This means customers can find everything they need for their bathroom in one place, making the shopping experience more convenient and efficient.
Understanding that the bathroom is both a place to unwind after a long day and a space to refresh and energize in the morning, JOMOO continues to invest in technological advancements and aesthetic improvements. With the mission of enhancing everyday life, JOMOO is committed to delivering exceptional products that redefine comfort and well-being for Vietnamese consumers.
Who is JOMOO’s target customer in Vietnam?
With its first flagship store in Hanoi, JOMOO has identified four key customer segments in Vietnam. First are middle- to high-income individuals. Second, hotels and resorts. Third, real estate corporations. And finally, architects and designers.
JOMOO Group owns six major brands:
- JOMOO – premium bathroom products for all families
- XIAOMU – high-end bathroom solutions tailored for young consumers
- Urban – premium bathroom fixtures
- Goldreif – high-end kitchen and wardrobe cabinets
- THG – world-leading luxury bathroom brand from France
- Poggenpohl – world-renowned kitchen brand from Germany
This diversified brand portfolio allows JOMOO to meet the needs of different customer groups.
As JOMOO expands its business in Southeast Asia, Vietnam is a key strategic market. The flagship store launch in Hanoi is also an opportunity to bring JOMOO's top experts and executives to Vietnam, where they will connect with potential partners, including architects, designers, contractors, developers, and distributors.
JOMOO is committed to bringing cutting-edge bathroom innovations to Vietnam and the broader Southeast Asian market.
What’s next for JOMOO after launching in Vietnam?
Through this first flagship store, JOMOO aims to refine its sales strategy and accelerate its localization efforts in Vietnam. The company plans to establish a comprehensive sales and after-sales service network, making it easier for customers to receive consultations, purchase products, and have them installed at home.
At the flagship store, visitors will notice a clear segmentation:
- First floor: Showcases the latest and smartest JOMOO products.
- Second floor: Features more accessible yet high-quality smart bathroom solutions, including antibacterial surfaces, powerful flushing systems, stain-resistant coatings, and rare-earth-infused ceramic glazes.
- Third floor: Dedicated to tailored project solutions, catering to Vietnam’s unique architectural and real estate landscape.
JOMOO’s long-term vision is to bring intelligent, high-quality, and reasonably priced bathroom solutions to every Vietnamese household while ensuring sustainable growth in the region.