The success of a global brand depends on a deep understanding of each market’s needs. For JOMOO, a leading global sanitary equipment brand, Vietnam is a key and promising market in its internationalization strategy. With the motto “One Country, One Strategy,” JOMOO is focusing on implementing this approach to conquer the Vietnamese market.

Currently, Vietnam’s bathroom and sanitary equipment market is becoming increasingly competitive, with the entry of both domestic and international brands.

With rapid urbanization and growing demand for high-end products, Vietnam has emerged as a highly attractive market for industry players. Consumer trends are shifting towards high quality, sophisticated design, and multifunctionality, while also emphasizing sustainability and environmental friendliness.

JOMOO’s senior leadership prioritizes product research and deep customer understanding as key factors in its market expansion strategy in Vietnam.

The opening of JOMOO’s flagship store in Vietnam not only reflects the brand’s strong commitment to this market but also marks an important step in integrating cutting-edge technology into bathrooms. The introduction of smart bathroom products aims to meet the needs of Vietnamese customers while keeping pace with global consumer trends.

JOMOO: A Journey of Innovation and Excellence

Founded in 1990, JOMOO has continuously reinforced its global market position, becoming one of the leading manufacturers of smart bathroom equipment. Over three decades of growth, JOMOO has evolved into a comprehensive global enterprise integrating research & development (R&D), manufacturing, sales, and after-sales service.

Today, JOMOO operates 16 R&D centers and 15 smart production facilities, including the state-of-the-art ECO-DARK 5G factory. The company’s brand value skyrocketed to $21.94 billion in 2024, maintaining its leadership position in China’s sanitary industry for 14 consecutive years.

JOMOO’s success is driven by a diverse product development strategy and a strong push for internationalization. The brand offers a comprehensive bathroom solution, ranging from smart bathroom cabinets, intelligent toilets, shower systems, ceramic sinks, bathtubs, to bathroom accessories. Customers can conveniently outfit their entire bathroom with a single visit to JOMOO.

JOMOO’s Global Strategy: One Country, One Strategy

Vietnam’s booming economy and rapidly expanding consumer market make it one of JOMOO’s most important strategic markets overseas. By establishing an office in Hanoi and planning to open a dedicated sales subsidiary, JOMOO aims to gain deeper insights into Vietnam’s market potential and challenges while integrating local cultural and business dynamics.

JOMOO has officially set up its representative office in Vietnam with fully functional departments.

The “One Country, One Strategy” approach goes beyond just customizing products to meet local demands—it also strengthens JOMOO’s presence and influence in international markets.

According to JOMOO’s leadership, tailoring strategies for each market enables the brand to accurately identify and address the specific needs of local consumers. By deeply understanding Vietnam’s market potential and challenges, JOMOO continues to innovate and develop products that align with Vietnamese lifestyle and preferences.

The products showcased at the flagship store are designed to fulfill Vietnamese consumer expectations, while also contributing to the growth of the sanitary industry in the region. This strategic approach allows JOMOO to accelerate its global expansion, ensuring flexible and effective adaptation to different markets.

A New Era for Smart Bathroom Innovation in Vietnam

The grand opening of JOMOO’s flagship store in Vietnam is not just a milestone in its global expansion strategy, but also a commitment to a promising future in this market.

Located in a prime area, the five-story flagship store (85m² per floor) has become the ultimate destination for tech enthusiasts and luxury living.

Upon entering the store, customers experience state-of-the-art technologies, including:

  • Smart toilets with automatic washing and heating functions, featuring JOMOO’s exclusive 3.0 Magic Foam technology
  • High-tech showers offering multiple water spray modes
  • Luxurious and energy-efficient sinks and kitchen appliances
  • Eco-friendly, water-saving innovations

Vietnamese Consumers Impressed by JOMOO’s Innovations

Ms. Hoang Linh, a Hanoi resident, shared:
"I am very impressed with the combination of modern design and advanced technology at JOMOO’s store. The smart toilets are not only convenient but also water-efficient, which is crucial for us. The products here are not only high quality but also environmentally friendly."

Interior designer Nguyen Thanh Tung, who attended the launch event, said:
"JOMOO has created an outstanding experience. Their smart bathroom products are truly remarkable. The elegant design and energy-efficient features are major advantages. These products not only enhance quality of life but also cater to customers who appreciate innovation and luxury."

Many other customers at the flagship store also shared similar opinions, noting the clear distinction between JOMOO’s technology-driven approach and conventional bathroom products. The fusion of technology and design in every product delivers an exceptional experience, capturing the interest of Vietnamese consumers.

JOMOO: Redefining Smart Living in Vietnam

JOMOO is not only bringing cutting-edge technology to Vietnam but also offering consumers a smarter and higher-quality lifestyle. The brand’s strategic vision is a perfect balance between innovation and deep market understanding, paving the way for a new chapter in its global journey.